Like almost everything else on the face of the earth, digitisation has changed it for the better.
Businesses now have a greater customer network to tap and customers are significantly more informed than before.
Moreover, with a global pandemic on the loose, people have never been more concerned about making healthier choices.
This sentiment is perfectly echoed in the consumer’s preference for natural products over their synthetically-derived counterparts.
Why naturally-derived raw ingredients are the future?
In the US alone, a 2020 report states that organic food and non-food markets amassed $55.1 billion in sales. Even though the bulk of these sales is attributed to organic foods, the demand for naturally-derived non-food products has also risen in a staggering manner.
In fact, the non-foods organic sub-sector crossed the $5 billion benchmark for the first time in 2019.
These numbers clearly indicate that businesses need to quickly revamp their production processes and make room for natural raw ingredients.
For the food and beverages industry, the clock is ticking the fastest. Of the 55.1 billion in sales stated above, organic foods make for $50.1 billion.
Even if businesses in the F&B sector aren’t willing to make production overhauls for ethical considerations, they cannot afford to miss out on such a huge market potential.
When it comes to the cosmetics industry, the trends are quite similar.
The push for sustainable beauty is so strong that the organic personal care market is projected to become a $25.11 billion goliath by 2025.
The reasons for this are manifold. However, the increase in consumer awareness is one of the prominent catalysts here.
Thanks to the internet, the average Joe is waking up to the adverse health effects of toxins found not only in our surroundings but in the products that we apply to our skins.
Movements like veganism have also contributed to the growing market size of organic products.
The treatment of animals in factory farms is not only inhumane but is also unsustainable and poses safety risks.
Thus, even health and fitness enthusiasts are now turning to herbal supplements and plant-derived protein powders.
What makes TruHerb Future ready?
Corporations have repeatedly violated consumer faith over the years and have paved the way for mass distrust in their production processes.
That’s why the demand for organic production processes comes coupled with a demand for transparency.
At TruHerb, we’re ready to meet this challenge headfirst and possess a state-of-the-art mechanism to foster a completely transparent operation.
Here are some factors that allow us to produce high-quality natural raw materials.
Smart Farm Technology
Transparency and consistency are among the core tenets of our operation.
To ensure both, we allot a piece of farmland to each of our customers and give them the tools to oversee various stages of production. Dedicated farmland ensures that the final output our customers receive stays consistent over different batches.
Moreover, our smart farm tech empowers you with detailed reports that cover diverse data points. Accessing these reports isn’t a hassle either because you can view them on any device; anytime and anywhere.
A few bases that our reports cover are crop cycles, growth stages, farm inputs, weather forecasts, scheduled farm activities, regular soil testing results, farmer profiles, and yield estimates.
We cater to a plethora of industries ranging from Nutraceutical, Cosmetics, Functional foods and Beverages, Sports Nutrition and Animal Nutrition.
Therefore, our product catalogue is quite dense in size. However, dealing with a large number of products has not stopped us from using clean label ingredients being proponents of the movement promoting the same.
This means that we empower our consumers with labels that are information-rich and address large-scale public health and environmental concerns.
Our processes are also certified by globally recognised regulatory bodies like the US Food and Drug Administration (FDA), European Union (EU), and the International Organization for Standardization (ISO).
Nevertheless, we consistently try to go the extra mile when it comes to ensuring consumer product safety.
Since we’ve established long-term partnerships with each of our clients, we bring a strong R&D wing to the table that ensures superior quality even for bespoke products.
Vast Distribution & Supply-Chain Network
Even though we’re headquartered in India itself, our distribution network extends to international warehouses in the USA and Germany.
This enables us to meet customer demands in a timely fashion and positions us as a global manufacturer and supplier of raw materials.
With a strong supply-chain system, we do thorough analysis of the raw material & its source before procuring it. Even though most of the raw materials are from our contracted farms, we practise sealing & approving the lot from a 3rd party accredited lab before bringing the raw material to our factory.
Value-Centred Business Practices
We have been manufacturing natural raw materials for a while now. With time, we’ve grown to learn the importance of functioning in an ethical, eco-friendly, and socially just manner.
Thus, we believe that producing high-quality botanical ingredients entails upholding various ideals as well.
These include opposing child labour, prejudiced employment, unsafe working conditions, malicious decision-making, unlawful operations, discrimination, and environmentally unsustainable business choices.
By leveraging the USPs detailed above, we’ve emerged as global leaders in transparency, traceability, quality, and compliance.
We primarily produce superfood powders, standardized herbal extracts, food colours, and botanical powders.
Some of our best-selling offerings are detailed below:-
Organic Superfood Powders: Turmeric, Moringa, Amla, Ashwagandha, Cinnamon, Fenugreek, Beetroot, Holy basil, Ginger, Wheatgrass, Barley grass, Alfalfa grass.
Standardised Herbal Extracts: Black Pepper, Bacopa, Amla, Gymnema, Coleus, Garcinia, Ashwagandha, Cinnamon, Senna, Holy basil, Ginger.
If your business needs any of these to produce top-tier bioindustry products, we’d be pleased to accommodate your requirements.
But, we believe in taking baby steps and won’t push you towards big commitments right off the bat.
Instead, we urge you to try out our product samples first and get a whiff of our quality for yourself.